20 Reasons to use Digital Signage

Modern digital signage is much more than just PowerPoint running on a TV. Anything with a screen can be a digital sign – large displays, desktop monitors, room signs, BYOD devices like smartphones and tablets, and interactive touchscreens can be used singly or combined for a dynamic visual communications strategy.

Organizations of any size can benefit from using digital signage – from a single screen in the lobby to video walls and kiosks placed across a campus, or across facilities around the globe. And it’s scalable, so small deployments can easily be expanded into larger ones.

You can post daily announcements, display timely alerts in an emergency, reinforce and market your brand, connect with your employees and the public, and get people engaged and motivated.

Digital signage not only attracts and informs more people through a creative presentation of your messages but also reaches them instantly and reliably. It’s a modern approach to communications that draws in viewers with dynamic graphics and interactivity.

  • Capture attention with bright, animated screen content that engages viewers.

  • Show unified communications across your organization to build community.

  • Use one medium to reach all types of learners – readers, visual, experiential, etc.

  • Display multiple things on screen at once, in any combination you choose.

  • Target what gets delivered where down to a single zone on a screen.

  • Lessen the burden on receptionists and staff by answering questions on screens.

  • Retire messages automatically without any user intervention.

  • Let more people participate in the communications process with defined user roles.

  • Import a wide variety of media you already have – videos, powerpoints, etc.

  • Use fill-in-the-blank templates to make message creation faster and easier.

  • Deliver breaking news and important announcements in real-time.

  • Easily integrate event schedules, current weather, and other data sources.

  • Publish alert notifications across the entire system, or on chosen screens.

  • Visualize data to show progress to goals and improve productivity.

  • Engage employees and increase moral with kudos and recognition.

  • Improve the visitor experience with touch screen for wayfinding and directories.

  • Promote new products, services, special offers, and benefits information.

  • Show queuing data on screens to reduce the perceived wait times.

  • Entertain, inform and educate viewers at meeting points and in waiting areas.

  • Save paper, waste, time and money by replacing printed posters and plaques.

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